The relationship between color and packaging

As the relationship between color and packaging, how should we start? It is mainly through the external packaging colors that can reveal or reflect the internal packaging items. When people see the outer packaging, they can basically perceive or associate what the inner packaging is. For this issue, the author has mentioned it many times in the past articles, but if we can walk into the store and look at the goods, many products do not reflect this kind of caring relationship. So that consumers can not think from the outside to the inside of what the packaged items are. Of course, it will not play a positive role in promoting product sales. The color of normal external packaging should grasp the same characteristics to varying degrees;
Going forward from the industry, the normal colors of food packaging are light yellow and pink to express, which gives people a sense of warmth and intimacy. Of course, green tea is used a lot, beverages use green and blue colors, wine and cakes use bright red color, children’s food uses a lot of rose color, and daily cosmetics use normal colors. The main colors are mostly rose, pink white, light green, light blue, dark brown, to highlight the warmth and elegance, clothing and shoes and hats are mostly dark green, dark blue, brown or gray, to highlight the calm Re-elegant beauty.
In terms of performance characteristics, as far as food is concerned, cakes and desserts are mostly made of gold and light yellow to give people a fragrant impression; beverages such as tea and beer are mostly red or green, which symbolizes the richness and aroma of tea; tomato juice , Apple juice is mostly red, which indicates the natural properties of the item. Although some packages do not appear to use colors with similar product attributes as mentioned above from the main color, but if you look closely, if the design of the package is written by your own hand, then in the picture of its outer package There must be the symbolic color block, color point, color line or concentrated content highlighted by that color. This should be everyone’s favorite. Some clothing packaging and some cosmetic packaging, and even some wine packaging can find many such examples.