Different psychology
The consumer groups who hold the psychology of seeking differences are mainly young people under the age of 35. This type of consumer group believes that the style of goods and packaging is extremely important, and pays attention to novelty, uniqueness, and individuality, that is, the shape, color, graphics and other aspects of the packaging are required to be more fashionable and avant-garde, but the use value and price of the goods are not very important. care. In this consumer group, underage children account for a considerable proportion. For them, the packaging of the product is sometimes more important than the product itself. For this group of consumers who cannot be ignored, the packaging design should highlight the “novelty” characteristics to meet their psychological needs of seeking differences.
Herd mentality
Consumers with a herd mentality are willing to cater to popular trends or imitate the style of celebrities. Such consumer groups have a wide age range, because the vigorous promotion of fashion and celebrities by various media has promoted the formation of this psychological behavior. To this end, the packaging design should grasp the popular trend, or directly launch the product image spokesperson that is deeply loved by consumers, so as to improve the reliability of the product.
Psychology of seeking a name
No matter what kind of consumer group there is a certain psychology of seeking a name, they attach importance to the brand of the product, and have a sense of trust and loyalty to the well-known brand. When economic conditions permit, even insist on subscribing regardless of the high price of the product. Therefore, packaging design to establish a good brand image is the key to the success of product sales.
