The light and heavy contrast (or shade contrast) used in color is also one of the important reproduction methods in the use of packaging color. This kind of light and heavy contrast is often used to set off a solemn and deep theme pattern on a light and elegant background, or in a solemn and deep theme pattern (mostly color block patterns). The theme and name of the packaging, as well as the trademark or advertising slogan, etc. Conversely, a large area of dignified and deep pigment is also used as a base. In addition, use light and elegant tones or focus on a certain color block or fully decorate some patterns. In this kind of light-heavy contrast, the general pigments have coordinated color contrast and cold and warm color contrast. The method of coordinated color contrast is often light green to dark green; light * to dark coffee; pink to bright red, etc., while the contrast of cool and warm colors is mostly Black and white, red and blue, etc.
The point-to-point contrast (or size contrast) used in color is mainly used in the design process of a packaging screen, using the contrast from a central or concentrated point on the pigment to the overall screen, that is, the contrast between small-scale and large-scale pictures. Compared. In daily life, especially in washing and cosmetic products, we can see that on the packaging box of a product, the entire area is clean and there is nothing, and there is a very obvious heavy-colored small square in the middle (or oval or small circle) and then reflect the theme of the brand and name of the contents of the package from the picture of this small square, which is not only the combination of point and surface, but also the contrast between large and small, and occasionally from point to And the gradual transition of contrast.
