Is packaging related to consumer psychology?

Whether a commodity can have good sales performance must be tested by the market. In the whole marketing process, packaging plays an extremely important role. It uses its own unique image language to communicate with consumers, to influence consumers’ first emotions, and to respond to it when consumers see it for the first time. Interested in the packaged product. It can both promote success and lead to failure, and unobtrusive packaging can be swept away by consumers. With the continuous development and improvement of my country’s market economy, the majority of consumers have become increasingly mature and rational, and the market has gradually revealed the characteristics of “buyer’s market”, which not only increases the difficulty of product marketing, but also makes packaging design encounter unprecedented challenges. The challenge of the product packaging has driven the product packaging to grasp the consumer psychology of the public and develop in a more scientific and higher-level direction.
Packaging has become the main behavior of market sales in actual commercial activities, and inevitably has a close relationship with the psychological activities of consumers. As a packaging designer, if you don’t understand consumer psychology, you will be blind. How to attract the attention of consumers, and how to further stimulate their interest and induce them to take the final purchase behavior, must involve the knowledge of consumer psychology. Therefore, studying consumer psychology and changes is an important part of packaging design. Only by mastering and rationally using the laws of consumption psychology can we effectively improve the design quality, increase the added value of commodities and improve the sales efficiency.