Commodity Packaging Strategy

The packaging of the company’s products should try not to imitate or be similar to other packaging, but adopt new materials, new processes, new patterns and new shapes to give consumers a new feeling. For example, packaging made of renewable and degradable materials is more popular, which is convenient for consumers, and also conforms to the trend of environmental protection, and establishes a good image for enterprises. Convenient packaging strategy. When designing and purchasing product packaging, enterprises should always consider bringing convenience to consumers in terms of purchasing, carrying, using, and keeping. For the convenience of consumers, companies will combine products of different styles, uses and tastes into multiple packages or combined packages.
Inexpensive packaging strategy. This packaging strategy is that companies use low-cost, simple-structured packaging, usually for daily necessities that are used in large quantities. Such as general clothing, shoes and socks, edible salt, monosodium glutamate, boiled traditional Chinese medicine, fresh milk in bags, etc. Of course, enterprises adopting this packaging strategy should not purchase them at will because of low consumer requirements, but should consider their applicable and economical features.
Series packaging strategy. The difference between this kind of packaging and series packaging is that the series packaging is for the same commodity, and the complete package is for different commodities. Such as travel supplies box, cosmetic box, the traditional four treasures of the study – pen, ink, paper inkstone, etc., are complete sets of packaging.
Similar packaging strategy. Sometimes it is also called family-style packaging. The products produced by the same enterprise adopt the same pattern, similar color and common characteristics in the packaging shape, especially the CI image of the enterprise appears repeatedly to form a visual set, which can not only save packaging. The design cost can also deepen the user’s impression of such products.